Join Conscious Capitalism L.A. Chapter with We First CEO and NY Times bestselling author, Simon Mainwaring, for a dynamic educational practicum.
See how leading organizations are responding to growing consumer demand for purpose-minded businesses. Learn how they are increasing social impact, enhancing their business results, and how you can too.
• Insights into shaping your identity and business practices around a higher purpose.
• How to use authentic and purpose-driven storytelling...
Join Conscious Capitalism L.A. Chapter with We First CEO and NY Times bestselling author, Simon Mainwaring, for a dynamic educational practicum.
See how leading organizations are responding to growing consumer demand for purpose-minded businesses. Learn how they are increasing social impact, enhancing their business results, and how you can too.
• Insights into shaping your identity and business practices around a higher purpose.
• How to use authentic and purpose-driven storytelling to inspire employees, customers and consumers around your higher purpose.
• How companies are building inspired communities of interest around their brands and products through consumer engagement and content creation.
• How companies position themselves to shape culture and lead their categories.
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WHO IS SIMON MAINWARING?
An award-winning brand consultant and best-selling author of We First: How Brands and Consumers Use Social Media to Build a Better World, Simon is the founder and CEO of We First, the leading brand consultancy that provides purpose-driven strategy, content, and training that accelerates growth through purpose.
WHAT VALUABLE INFORMATION WILL BE SHARED?
For the last four years, We First has provided a hands-on executive training for 200 leaders from the most influential brands and non-profits in the world, including Virgin Unite, Patagonia, Toms and more. And now, Simon is curating the most crucial content from these two-day Brand Leadership Summits into a half-day practicum tailored specifically for the CCLA audience. An amazing opportunity to learn the most valuable brand storytelling insights, for a fraction of the cost of the annual summit. We’re thrilled to be able to offer this to our community!
WHO IS THIS PRACTICUM FOR?
Founders, CEO’s, CMO’s, VP/Director of Marketing, VP/Director of Corporate Communications, Directors of Sustainability, VP/Director of CSR, Marketing Professionals, Entrepreneurs, Students, and anybody interested in scaling their social impact via their brand story.
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“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.”
- Simon Mainwaring, We First