Once the location of LA Pride, West Hollywood created its own unique celebration in 2022. WeHo Pride is a three-day celebration (from Friday to Sunday) that takes place at the beginning of June. WeHo Pride kicks off the weekend with its Street Fair and Music Festival which features a diverse array of LGBTQ+ artists and performers. Continuing throughout the weekend, the festival climaxes with the Sunday Pride Parade. The Parade floods Santa Monica Boulevard around noon. It's a colorful and unique Parade with local groups taking over the street and attracting people from all over the city of Los Angeles to join in the fun.